Branding Taiwan

   I attended a symposium in Tainan for two days last week, there were over 30 experts from auto parts and aftermarket field. The symposium named Branding Taiwan which is under the auspices of the government.  All members joining in this meeting were free of training, but must be the competent person of relative of this field, fortunately, I was the one of them.

   The goal of Branding Taiwan is providing a favorable environment for branding development and popularization of the international branding image for Taiwan. In this conference, Branding Taiwan School invited 3 consultants from DDG company with the extensive experience of Taiwan brand transition to global brand. 

   The first speech maker with blone hair and blue eyes was impressed me greatly. He taught us with fluent mandarin to learned all detailed information of brand, what is the brand, how to make selling strategy, brand awareness and do branded business, even if he is with some American accents, his professional knowledge still earned a lot of respect and admiration

    He divided few members as one group, he gave each group to do some workshops. Our team chose bus tires as our main products. Each team brainstormed for a while in promotion of selling and marketing, although, we did our best to make prefect promotion strategies, he still could point out the weakness and suggested the better solutions to avoid investment damage.

   There are many small and medium enterprises make-up Taiwan’s industry and economy, these companies have limited resources available, they still own the advantage in innovation and R&D skill. If we do learn more about brand subject, may more and more Taiwan's brands in the world will become the pride of Taiwan.